Arclight
Once home to the power that lit Covent Garden’s theatres, generated in the units below, the building was extensively refurbished to celebrate this legacy with new penthouse floors.
Our approach drew on this history to develop a name and narrative that looks from past to future “lighting up Covent Garden.” Projected text onto exposed structural elements revealed the building’s character and created impactful pre-completion assets, while the distinctly different sections of the building were given identities and a completion campaign to put these in the spotlight.
