SmokeHaus
Originally an East London smoking house, the building has been thoughtfully transformed into a refined collection of contemporary apartments, rooted in its urban context.
Our visual identity takes cues from the site’s industrial heritage, expressed through texture and bold typography. These elements are balanced with clean, considered layouts and a restrained monochromatic palette.The system was applied across digital and print marketing materials, as well as throughout the physical environment. A bespoke wayfinding suite was developed for the scheme, from external signage through to individual apartment numbering, reinforcing a consistent sense of quality and craftsmanship at every touchpoint.
