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Lure fish kitchen

Role

Branding

Art direction

Website design

Lure needed a brand for their new seafood restaurant in London. Lure isn’t another fish and chip shop so we had to create a brand which positioned them in a different class. 

We developed a brand position based around three core values: 'seasonal. sustainable. fresh.' From this position we created a visual identity which captured those values, adopting a unpretentious, honest and organic feel. We then worked with Lure in translating this brand through the restaurant decor, marketing materials and online presence. 

Lure has attracted a constant flow of customers through it’s doors since opening. The restaurant has also received great coverage in the press, including a feature in The Times by Gilles Coren.

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