Hilton Magic Moments
We were asked to design and build a web app for Hilton to support their summer sale campaign. The app incorporated the University of Cambridge's Magic Sauce API, which utilises information from Facebook to predict a user's personality type. This allowed us to recommend holiday destinations and deliver bespoke content based on a users personality type. The app also contained a 'Magic Moment' competition for users to enter and displayed user generated content from social channels using the hashtag #MagicMoments.
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