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The Gramophone Works

Role

Graphic design

Branding

Art Direction

Website design

We were asked to create a visual identity for the 100,000 sq ft development in Kensal. The identity needs to create the required impact to attract interest from large creative organisations that may not have previously considered Kensal as a creative business destination.

Inspired by soundproofing found in the building’s abandoned recording studios, we explored these anechoic shapes which led to the development of a flexible triangular prism; a reference to its creative history within the music industry, whilst also resembling a defining feature of the architecture - the asymmetric skylights.

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240 High Holborn, London, WC1V 7DN
© Effection  2018. Registered in England and Wales Company Number 8898715